Rejuvenation On The Horizon For Bushmills Salmon & Whiskey Festival?

The Bushmills Salmon & Whiskey Festival may be entering a new phase of development, according to details within the Council Managed Tourism Events Programme for 2026/27.

The event table in the report sets aside £4,500 for rejuvenation, highlighting an intent to refresh and strengthen one of the Borough’s most recognisable food and drink celebrations.

The report also notes aspirations to incorporate longer-duration food and drink experiences across the Borough, aligning with a growing focus on immersive and high-quality visitor experiences. The Bushmills festival, with its rich salmon heritage and renowned whiskey connections, is well placed to evolve within this broader strategic direction.

We understand that a rebranding of the festival is under consideration, possibly including a future name change, though this is not confirmed.