Love Ballymena

Love Ballymena is an independently regulated online publication sharing news, opinions, and multimedia content across County Antrim.

Most of its output consists of copy-and-paste press releases, much of which is also available on other local websites throughout Northern Ireland. Original journalism makes up an estimated 10% of its content.

Images published are frequently user-generated, typically shared with a basic credit rather than commissioned or produced in-house. The website uses a standard drag-and-drop WIX platform without custom development or unique design features.

It is understood that none of the individuals involved in the operation of Love Ballymena — if there are any beyond the founder — are accredited journalists. Derrick Simpson runs the publication from Broughshane and maintains a community-focused tone in its Northern Ireland coverage.

Derrick Simpson operates the publication.