Chocoloons Expands With Comprehensive Baby Store At Diamond Centre, Coleraine
Jun 03, 2025
The Diamond Centre in Coleraine has welcomed an exciting new addition with the massive expansion of ChocoLoons into baby goods.
The independent retailer has transformed their established toy business into a comprehensive baby destination, bringing baby & parenting brands under one roof.
Building on their presence in the toy industry, ChocoLoons have expanded to create a one-stop destination for families across Northern Ireland. The new shop integrates beloved brands such as Little Dutch, BIBS, and Miffy whilst introducing an extensive range of premium baby essentials.
The expanded ChocoLoons showcases internationally recognised brands including Noordi, Joie, Cosatto, Silver Cross and the revolutionary Doona system. For feeding and daily care, the shop stocks Bibado, Tommee Tippee, Sophie la Girafe, Shnuggle and so much more!
The pram and pushchair section features market leaders across different price points, from Joie's practical solutions to Silver Cross's heritage craftsmanship. The inclusion of trusted brands such as BabyBjörn & Ergobaby carriers and the Doona car seat-pushchair hybrid demonstrates their commitment to modern parenting solutions. Additionally, they have created a baby feeding room, providing a safe and comfortable space that they hope mothers will use while shopping in the town centre.
The team at ChocoLoons have confirmed that they have several new brands lined up who will also soon join their portfolio, enabling them to offer affordable baby bundles with a baby club providing stress-free payment plans. Located in Coleraine's Diamond Centre, the shop benefits from excellent accessibility and parking, making it convenient for families across the Causeway Coast and Glens area.
The expansion represents a significant investment in serving local families whilst bringing international baby brands to Northern Ireland. ChocoLoons has positioned itself as the go-to destination for high-quality baby products, offering families a comprehensive shopping experience that evolves with their needs.
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