Love Ballymena is an independently regulated online publication sharing news, opinions, and multimedia content from across County Antrim. The majority of its output consists of copy-and-paste press releases, much of which is also available on other local websites throughout Northern Ireland. Original journalism makes up an estimated 10% of its content.
Images published are frequently user-generated, typically shared with a basic credit rather than commissioned or produced in-house. The website is built using a standard drag-and-drop WIX platform, with no custom development or unique design features.
It is understood that none of the individuals involved in the operation of Love Ballymena — if there are any beyond the founder — are accredited journalists.
